Our story

Merinide began as a dream, born from a passion for fashion and an inspiration for moroccan heritage.

At Merinide, every piece tells a story, inviting you to embrace the elegance of tradition with a contemporary twist.

From elegant blazers to linen kimonos, to co-ord sets, each infused with traditional touches that honor our roots. Our collections are crafted to be both timeless and versatile, ensuring that you can effortlessly transition from everyday wear to special occasions.

Our vision

At Merinide, craftsmanship is at the heart of everything we do. Each piece is a labor of love, meticulously handmade by skilled artisans who carry forward centuries of tradition. Our commitment to quality ensures that every detail reflects the rich heritage of Moroccan artistry.

When you wear a Merinide piece, you’re not just wearing fashion; you’re embracing a legacy of craftsmanship that honors the spirit of Morocco. Each garment tells a story of skill and artistry, inviting you to experience the beauty of handmade creations that are as unique as you are.

Our founders

United by their love for fashion and Moroccan heritage, Yassine and Jihane are a couple with engineering backgrounds, but their hearts have always belonged to a different path.

From a young age, Jihane was captivated by Moroccan dresses, pouring her dreams onto paper through countless sketches. That passion led her to a fashion school in Paris, while still working as a consultant, where she sought to turn her love into a lifelong journey.

Her partner, Yassine, brings exceptional communication skills and a keen eye for detail to their venture, he perfectly complements her vision.

Together, they decided to combine their strengths and work on Merinide, a brand that celebrates Moroccan heritage through elegant, and timeless designs.